For anyone using Showday to sell tickets
Effective date: 19 April 2026 · Showday Tickets LTD · Company No. 17168332
These Promoter Terms are a binding contract between Showday Tickets LTD, a company registered in England & Wales under company number 17168332 ("Showday", "we", "us"), and any individual or entity ("you", "Promoter") that registers a promoter account on Showday to list or sell tickets. By registering or continuing to use a promoter account, you agree to these terms, together with our Acceptable Use Policy and Privacy Policy, which are incorporated by reference.
If you are contracting on behalf of a company, partnership, charity or other organisation, you warrant that you have authority to bind it.
To register as a Promoter you must:
We may decline, suspend or terminate any account at our reasonable discretion, including where identity, business or payout checks fail or raise concern.
You are responsible for all activity under your account. Keep your credentials secure and notify us at promoters@showday.co.uk immediately if you believe your account has been compromised. You may not share account access with third parties without our prior written consent. We may suspend access where we detect suspicious activity, pending investigation.
When you create an event listing, you represent and warrant that:
You grant Showday a non-exclusive, worldwide, royalty-free licence to use your listing content for the purpose of marketing your event through Showday's platform, affiliate channels, social and email marketing. This licence ends when the listing is taken down, except that we may retain content for the period necessary to handle any related dispute or legal obligation.
You set the ticket face value. Showday's platform fee is 5% of the ticket face value (or 2.5% on the Founder plan) — payment processing is included in that fee, with no separate surcharge. The fee applies only to paid tickets and is capped in line with the pricing notice in your dashboard.
You agree that ticket pricing on Showday is all-inclusive: we will not add hidden fees at checkout, and you must not advertise an artificially lower headline price elsewhere that in total exceeds the Showday price. Booking-fee-free pricing is a core Showday promise to buyers, and you agree not to undermine it in your own marketing or on third-party platforms.
Showday operates a manual payout escrow model. Ticket revenue collected through your connected Stripe account is held in manual-payout mode and released by Showday once the event has taken place and no material refund or dispute obligation remains outstanding — typically 48 hours after the event.
You acknowledge that:
Showday does not hold client money on your behalf. Funds sit in Stripe. We do not pay interest on held balances.
You are responsible for refunding buyers where you cancel or significantly reschedule an event. Refunds are funded from your payout balance. If your payout balance is insufficient, you agree to reimburse Showday on demand for any shortfall, and we may set off refund amounts against any future payouts due to you.
You must notify Showday of a cancellation or material rescheduling within 24 hours of the decision, and communicate with ticket holders within 48 hours. Where you fail to act within a reasonable time, Showday may process refunds on your behalf from held funds and recover our reasonable costs of doing so.
You are liable for all chargebacks on orders you have fulfilled. Showday will deduct chargeback amounts, associated card-scheme fees and our reasonable administrative costs from your payout balance. You agree to respond to chargeback evidence requests within 5 business days. Persistent chargebacks may result in suspension or termination.
You are solely responsible for calculating, collecting and remitting all applicable taxes on ticket sales — including VAT, corporation or income tax, and any local taxes. Where Showday is required by law to report information about you or your sales (including under UK digital platform reporting rules), you agree to provide the information we reasonably request within the timeframe stated.
You and Showday act as independent controllers of buyer personal data you receive through the platform. You may use buyer personal data only for:
You must not use buyer personal data for direct marketing, resale, analytics profiling, enrichment or transfer to any third party without obtaining separate, specific, informed consent directly from the buyer under the UK GDPR. You must maintain your own publicly accessible privacy notice and data retention policy, and you must notify Showday within 24 hours of any personal data breach affecting data originating from the platform. You agree to cooperate with data subject rights requests we forward to you.
Where your event is 18+, 16+, or involves alcohol, gambling or any other age-restricted content, you are responsible for enforcing entry-level age checks and for providing accurate age guidance on the listing. For any event where under-18s may attend, you must have proportionate safeguarding measures in place — including DBS-checked stewards where appropriate, a welfare point, and a published safeguarding contact. If your event holds a premises licence or TENS, you must comply with its conditions.
You may not list, sell tickets for, or promote any event that breaches our Acceptable Use Policy. Examples include events without lawful authority, unlicensed alcohol events, regulated gambling without appropriate licensing, events involving hate or extremism, or events designed to defraud buyers. The Acceptable Use Policy is incorporated into these terms.
You agree to indemnify and hold Showday, its directors, employees and contractors harmless from and against all claims, losses, damages, liabilities, fines, penalties, costs and expenses (including reasonable legal fees) arising out of or in connection with:
Either party may terminate a promoter account on 30 days' written notice by email. Showday may terminate immediately, without notice, where:
On termination, future-event listings are removed, outstanding payouts are handled under section 6, and obligations relating to refunds, data protection, indemnity, taxes and liability survive termination.
Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any matter where liability cannot lawfully be limited.
Subject to that, Showday's total aggregate liability to you in any rolling 12-month period is limited to the greater of (a) £500, or (b) the total platform fees you have paid to Showday in the 6 months preceding the claim. Neither party is liable for loss of profit, loss of revenue, loss of business opportunity, loss of data or goodwill, or any indirect or consequential loss — whether in contract, tort, breach of statutory duty, or otherwise.
Showday is not liable for any failure or delay in performing our obligations where caused by events beyond our reasonable control, including severe weather, fire, flood, pandemic, strike, war, terrorism, acts of government, internet or electricity outages, and failures of third-party cloud, payment or identity providers. Our obligation to release held funds (section 6) is suspended for the duration of such an event. The promoter's obligation to refund buyers for a cancelled or significantly rescheduled event is unaffected.
We may update these terms from time to time. We will give at least 14 days' notice of any material change by email or via your dashboard. Continued use of your promoter account after the notice period constitutes acceptance of the amended terms. If you do not agree, you may close your account in line with section 14.
These terms, together with the Acceptable Use Policy, the Privacy Policy and any fees notice published in your dashboard, constitute the entire agreement between you and Showday in respect of your use of the platform as a Promoter. No variation has effect unless agreed in writing. If any provision is found unenforceable, the remainder stays in force. Neither party may assign these terms without the other's written consent, except that Showday may assign to a successor in connection with a business transfer or restructuring. A person who is not a party to these terms has no right to enforce them under the Contracts (Rights of Third Parties) Act 1999.
These terms, and any dispute or claim arising out of or in connection with them, are governed by the laws of Northern Ireland. The courts of Northern Ireland have exclusive jurisdiction. Before commencing proceedings, the parties agree to attempt in good faith to resolve the dispute by direct discussion for at least 21 days.
Questions about these terms: promoters@showday.co.uk. General support: hello@showday.co.uk. Formal legal notices: legal@showday.co.uk — marked "Legal Notice".